ZAMBIA CONFIRMS PARTICIPATION

By Patricia Banda:

Tourism Minister Rodney Sikumba says Zambia will participate at the African Meetings and Events Professionals Education Congress in South Africa from February 28 to March 2nd 2022.

Mr. Sikumba says Zambia will host the same meeting on April 7 to 8 in Lusaka.

He says the two events are part of the multi-billion dollar Meetings Incentives Conference and Exhibition -MICE- Industry, which at globe level was valued at One point Four billion Dollars in 2020 and expected to grow to 2point Three billion by 2027.

Mr. Sikumba says Zambia in particular needs to position itself and get a fair share out of the industry.

He was speaking at a press briefing in Lusaka today.

The Minister explained that the aim of the congress is to advocate for professionalism in Zambia’s MICE industry with the view to ensuring that professional events’ planners and managers bid for events across the globe.

And Meetings Incentives Conference Exhibition Academy Director Mulemwa Moongwa expressed gratitude to Government saying the conference will open up opportunities for Zambians.

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