Pernod Ricard celebrates the launch of Chivas Extra

Chivas Regal welcomes Chivas Extra to the Zambian market. Chivas Extra is positioned within the super-premium range, sitting in-between Chivas Regal 12 Year Old and Chivas Regal 18 Year Old. Chivas Extra will be the first of several new variants that will be coming to the Zambian market.

According to Mandla Mthombeni, Marketing Manager for Pernod Ricard South Central Africa, “Chivas Extra has been launched to satisfy the market’s demand for something more… something extra. Creating a unique flavour experience for our market is a huge milestone for us.”

Paying homage to the art of blending that was pioneered by the Chivas brothers, Chivas Regal’s Master Blender, Colin Scott, has produced a very generous and tasteful blended Scotch whisky. Chivas Regal Extra has been created to deliver the Chivas quality, with a little Extra.

Chivas Extra is layered with rich flavours; the Nose is fruity sweet with notes of ripe pears and melon, creamy toffee, milk chocolate, cinnamon and a hint of ginger; the Taste Sweet ripe pears in syrup, vanilla caramel, cinnamon sweets and almonds in the background; resulting in a very nice, long-lasting feel in the mouth. The secret to its taste lies in the use of whiskies matured in Olorosso sherry casks along with rare malts.

“Chivas Regal is an institution celebrated for its rich and generous blended whiskies and Chivas Extra contains all the makings of a fine Chivas whiskey. Chivas Extra is a little more robust than the Chivas 12 Year Old yet more subtle than the 18 Year Old and will definitely appeal and be enjoyed by those who are looking for a next-level taste experience,” says Mthombeni.

In true Chivas fashion, Chivas Extra will have its own range of cocktails. Six cocktails have been developed by Global Brand Ambassador for Chivas, Max Warner, all with Chivas Extra at its heart and even include fortified wines to echo the richness and flavour of the Sherry casks.