Zambia records a 13.3 percent increase tourists arrivals

Minister of Tourism and Arts Charles Banda

Government says the use of electronic tourism platforms has contributed to the increase in tourism inflows in the country in the recent years.

In 2017 Zambia recorded 1,083,317 international tourist arrivals compared to 956,332 international arrivals recorded in 2016 representing a 13.3 percent increase.

in a speech read on his behalf by acting permanent secretary in the ministry of Tourism Reuben Zulu  during the commemoration of the world tourism day , tourism minister Charles Banda says the increase in tourism inflows can be attributed to the introduction of e-visa services and e-marketing strategies among other factors.

Mr. Banda says Zambia will continue to encourage innovation and the use of ICTS in tourism in order to attain greater market awareness of the rich experience and satisfaction Zambian tourism can offer to tourists.

He emphasized that information technology is one such area that is important for tourism as it helps to reduce the cost of doing business, enhances operational efficiency and improves services and customer experiences.

The minister has since called upon all key industry players to work together to create a platform for continued and stained discussions on new strategies Zambia will need to take advantage of that the digital age offers for growth of the tourism sector in Zambia.