“ZIPRC Commitment to Social Responsibility”
…Muleya says the Donation to Matero Aftercare Home highlights the impact of public relations on community development and social cohesion
By Francis
Lusaka, Zambia24 – (18-07-2024) – The Zambia Institute of Public Relations and Communication (ZIPRC) marked World PR Day on July 16, 2024, with a significant donation to the Matero Aftercare Home, underscoring the vital role of public relations in driving positive societal change.
Nimon Simukanga Muleya, Registrar and CEO, said during the donation at the Matero Home for the aged that effective PR communication can shape public sentiment, enhance transparency, and foster meaningful transformations,” reported ZIPRC’s spokesperson.
Muleya stressed, “PR professionals not only manage reputations but also promote community welfare.”
ZIPRC demonstrated its commitment to corporate social responsibility by donating clothing, food, and home utensils to the Matero Aftercare Home, showcasing compassion and solidarity. This initiative underscored PR’s extended influence beyond traditional roles.
“The event highlighted the importance of collaboration among government, professional bodies, and partners like Farmer’s Nest,” noted Muleya in his expressions of gratitude toward supporters.
In his closing remarks, Muleya urged PR professionals to continue leveraging their platforms for unity and compassion, inspiring ongoing community support efforts.
While celebrating ZIPRC’s dedication on World PR Day, sustaining such initiatives is crucial for long-term community impact and credibility.
“Thabo Kawana, Permanent Secretary of the Ministry of Information and Media, emphasized ZIPRC’s commemoration of World PR Day, recognizing PR professionals’ global impact and their ethical responsibilities in fostering community cohesion,” reported an official statement.
World PR Day serves as a tribute to PR professionals, acknowledging their role in promoting ethical practices and effective communication strategies for societal betterment.
It highlights Corporate Social Responsibility (CSR) initiatives, such as ZIPRC’s recent donation to the Matero Home for the Aged, supporting national development and cultivating compassion within communities.
“The Zambian government reaffirmed its commitment to enhancing PR standards through robust support for ZIPRC’s initiatives, including the ZIPRC Act aimed at professionalizing the sector,” stated Kawana.
He urged PR practitioners to uphold integrity and professionalism in accordance with the Act.
The government expressed appreciation to ZIPRC for organizing the event and acknowledged collaborative partners whose contributions were instrumental.
ZIPRC’s proactive role in driving positive social change through CSR and community engagement reflects its commitment.
“The Ministry of Community Development and Social Services was recognized for supporting vulnerable groups, highlighting ZIPRC and the Matero Home for the Aged’s contributions to enhancing social protection services and fostering inclusive communities,” reported an official spokesperson.
As Zambia continues to prioritize ethical PR practices and community welfare, Kawana said events like World PR Day play a crucial role in reinforcing these values and promoting collaboration toward national development goals.
