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Zambia targets three million tourist arrivals


By Justine Akakulubelwa

Tourism Minister RODNEY SIKUMBA says the ministry plans to increase tourist arrivals in Zambia to Three million in 2024 from the current One point Two million.

Mr. SIKUMBA also says the ministry will support events that promote tourism in order to help achieve the target.

The minister was speaking during the Mosi Day of Thunder, organised by The Zambian Breweries, in Livingstone last evening.

He praised Zambian Breweries for its continued support to grow the tourism industry in Livingstone.

Mr. SIKUMBA also said Mosi Day of Thunder event plays an important role in attracting both domestic and foreign tourists to the Tourist Capital, through entertainment.

And Zambian Breweries Country Head of Marketing, SIBAJENE MUNKOMBWE, said the Mosi Day of Thunder is meant to help grow the tourism industry by empowering local businesses such as restaurants, lodges, guest houses and hotels.

And Livingstone Mayor, CONSTANCE MULEABAI, said the Mosi Day of Thunder is a breath of fresh air and support to local businesses post the Covid-19 era.

Meanwhile, Livingstone Tourism Association Chairperson, HILARY KASHEMPA, said tourism players have greatly benefited from the event as all lodging facilities in Livingstone have been fully booked.

Meanwhile, thousands of people thronged the Villa Grounds for the fifth edition of Mosi Day of Thunder, which was restricted to people above the age of 18.

The event was last held two years ago due to the covid pandemic.

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