You’re the eyes of society,media told

Hannock Kasama-Swedish Ambassador to Zambia JOHAN HALLEUBORG  has called on the media to expose vices that pose  negative effects  on the growth of democracy.

Mr.HALLEUBORG observes that the media plays a vital in role in shaping democracy.
He says this is on account of the media’s traditional functions of the media to  inform and to educate the masses on various issues that affect them.
Mr.HALLEUBORG he said this in LUSAKA during the presentation of Media Institute of Southern Africa-MISA Awards to various winners.
At the same function MISA-ZAMBIA Chairperson BARNABAS SIMATENDE called on the media to uphold professional and ethical standards in their operations.
Mr.SIMATENDE noted that MISA stands ready to contribute to efforts to raise professional and ethical standards .
Meanwhile National Association of Media Arts President BRIDGET MALUMBA bemoaned the infiltration of the media by bogus journalists due to the advent of social media.
Mrs.MALUMBA called for concerted efforts to stop bogus journalists from compromising professional and ethical standards in the media industry.
Zambia National Broadcast Corporation-ZNBC staffers JOSEPH PHIRI of Radio two and DOMINIC BIKALE of Kaonde Section were among the recipients of the the various MISA Awards.

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