Multichoice contributes US $244.8M into Zambia’s economy and has spent US$12.8M on local content
ADVANCING Zambia’s socio-economic development continues to be a priority for the country, with successful public-private partnerships (PPPs) being earmarked as primary vehicles to stimulate local economic growth.
MultiChoice launched the results of a socio-economic impact study conducted by independent firm, Accenture, in the Capital today which quantifies its contribution to Zambia’s social and economic development in line with Government’s national economic growth agenda between 1 April 2015 and 31 March 2019.
The launch event was officiated by Hon. Dora Siliya, Minister of Information and Broadcasting Services and Chief Government Spokesperson. In her keynote address, Hon. Siliya stated that continued investment in building successful PPPs remains a key priority for the country, within the context of the 7th National Development Plan and the envisioned employment opportunities which aim to improve the well-being of all Zambians with different skills and backgrounds. “In short, these development plans present the roadmap to our future prosperity led by an integrated approach to Public Private Partnerships”.
During her opening address, Mme Juliana Mwila, GOtv Chairperson remarked that the socio-economic report speaks to MultiChoice’s collective efforts of making digital television a reality in many thousands of homes in Zambia: “To promote and implement Government’s transformational agenda, we believe that a key ingredient of business’ prosperity and sustainability is having the right partners and enabling government and regulatory regimes which stimulates business the broader economy and creates prosperity for all. The joint venture between MultiChoice Zambia and the Zambia National Broadcasting Corporation (ZNBC) resulted in a good and healthy relationship during this period. It is with deep appreciation that I acknowledge my fellow board directors for their commitment in driving the MultiChoice purpose”.
The company played a pivotal role in the launch of the MultiChoice Talent Factory and its training academy, masterclasses and portal to deliver benefits and value to its participants, business partners, and regulatory and government stakeholders – all in a bid to positively ignite Zambia’s (and more broadly, Africa’s) creative industries.
MCZ also used the power of entertainment to enrich lives through the contributions it made to local communities through the MultiChoice Resource Centres; DStv Eutelsat Star Awards; Africa Magic Viewers’ Choice Awards; CNN MultiChoice Africa Journalist Awards; and intercompany relay and sponsorships, including those of Kabwata orphanage, the UTH malnutrition ward and various local film festivals.
“These findings speak to the strength of MultiChoice Zambia’s standing in the country and in local communities as well as its relationship with ZNBC as a highly successful PPP”, Mme Juliana Mwila concluded.
As a responsible corporate citizen, MultiChoice Zambia remains committed to supporting Zambia’s development goals and contributing towards the realisation of a number of UN Sustainable Development Goals and African Aspirations for 2063.
This is according to press statement issued by Mwiza Nzila, Acting Corporate Affairs Manager.
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News Source: Mwebantu