“Charting the Course:

… Recapping ZIM’s 27th Annual Marketing Conference

By Francis Maingaila 

Lusaka, Zambia24 (12-02-2024) – The Zambia Institute of Marketing (ZIM) has announced that its 27th Annual Marketing Conference will be held from May 21st to 24th, 2024, at the Avani Victoria Falls Resort in Livingstone.

During a media briefing at Taji Pamodzi Hotel this morning, Besa Mwewa, ZIM Chief Executive Officer (CEO), emphasized the transformative nature of the event, promising engaging discussions and networking opportunities against picturesque surroundings.

Mwewa expressed gratitude to sponsors, partners, and the media for their invaluable support, highlighting their role in advancing the marketing profession in Zambia.

The conference, focusing on innovation, adaptability, and strategic insights, aims to equip participants with tools for success in today’s dynamic business environment.

As the premier marketing event in Zambia, the conference brings together over 400 top marketers and business practitioners from across the country.

Mwewa emphasized the lineup of esteemed speakers representing various fields, who will offer practical strategies and actionable advice.

Additionally, Mwewa extended a warm invitation to the media to join in amplifying the impact of the conference, recognizing their crucial role in shaping the marketing landscape of Zambia.

Together, stakeholders can collaborate to ensure the success of the event, leaving a lasting imprint on the industry and driving innovation and growth.

In essence, the 27th Annual Marketing Conference is poised to be a catalyst for change, fostering collaboration and driving the evolution of marketing practices in Zambia and beyond.

“Elevate, Innovate, Thrive: Driving Prosperity, Growth, and Resilience Through Strategic Insights”

At the launch of the Annual Marketing Conference, Lilian Bwalya, the Permanent Secretary in the Ministry of Commerce, Trade, and Industry (MCTI), emphasized the transformational potential of this year’s event for marketers and business professionals.

Bwalya highlighted the government’s commitment to fostering a conducive business environment and promoting sustainable growth through effective marketing practices.

The conference aims to facilitate the exchange of best marketing practices, foster networking opportunities, and evaluate marketing performance.

With attendees expected from Zambia and beyond, the focus will be on market elevation, innovation, and resilience.

Bwalya encouraged marketing and business professionals to embrace change, innovation, and growth, urging them to “elevate our businesses, innovate for the future, and thrive together.”

Navigating the Dynamic Landscape of Modern Marketing: Insights from the 27th Annual Conference

Ms. Yebby Shitima, Chairperson of the organizing committee, highlighted the upcoming ZIM 27th Annual Marketing Conference as a source of valuable insights into navigating the dynamic marketing landscape.

“The conference, themed ‘Elevate-Innovate-Thrive,’ emphasized innovation, agility, and strategic thinking,” Shitima explained.

She emphasized the importance of leveraging technology for enhanced marketing efforts, noting that digital platforms and data analytics allow businesses to tailor strategies to meet evolving consumer needs.

Additionally, Shitima underscored sustainability and social responsibility as crucial aspects of successful marketing campaigns, emphasizing the need for brands to align their values with those of consumers to make a positive impact on society.

Highlighting the power of storytelling, Shitima explained that it serves as a powerful tool for building emotional connections with audiences. Through multimedia content and experiential marketing, brands can foster loyalty.

Moreover, Shitima encouraged marketers to embrace creativity and experimentation to adapt to changing trends and stay competitive in the dynamic landscape.

In conclusion, Shitima noted that the conference provides actionable strategies for thriving in modern marketing. By embracing innovation, leveraging technology, prioritizing sustainability, storytelling, and fostering creativity, marketers can position themselves for success in today’s dynamic landscape.

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